The Body Shop Newest PULSE store

I was one of the privileged beauty bloggers who attended the relaunching of The Body Shop's newest PULSE store at the SM Mall of Asia last June 23, 2012. The Pulse stores reflect the five core Values at The Body Shop - Protect The Planet, Activate Self  Esteem, Defend Human Rights, Support Community Fair Trade and Against Animal Testing.

TBS  is engaged  to create  a range of  products inspired by nature, bursting with sensorial ingredients that tell a rich human history and additional in-store campaign-led events will capture the imagination of customers to actively participate in the Body Shop community, aiming to make the world a better place.  Pulse is where activism, beauty and community collide.

International Brand Director, Ann Massal, says: “Pulse is a heartbeat in the community. It is where Beauty With Heart comes to life through our Community Fair Trade products, our passionate teams, and through our community and values walls which allow for consumer engagement and interaction.” With commercial benefits, community benefits and the five core Values of The Body Shop in mind, the Pulse store is bursting with features that create a feel-good shopping experience on every level.

HERE ARE SOME PULSE FACTS:

·       The Body Shop welcomes over 275 million shoppers to our stores every year

·       The Body Shop has over 2,700 stores in 63 countries worldwide

·       New Pulse store openings will be a combination of brand new stores and remodelling existing stores

·       In April 2012, Hungary will be the first country to open as a new market using only Pulse stores

·       We have made a public commitment to reduce our CO2 emissions by 50% in our stores by 2020

·       In a third of our stores we have automated meter reading, helping us to monitor and control our energy consumption

·       Philippines' first Pulse store is in SM Mall of Asia. Opening its doors June 2012.

WHAT IS PULSE?

Interactive, forward-thinking and focused on beauty and community, our new Pulse boutiques are set to bring The Body Shop to a whole new generation of beauty-centric, values-savvy individuals.

Incorporating cutting edge design, top quality materials and natural imagery, the boutique-style Pulse store creates a warm, welcoming space to excite and enthuse people about The Body Shop products and Values.

Taking centre stage in every Pulse store are two natural, wooden Story Selling Tables containing products, make-up and a ‘create your own gift’ area. Acting as a dedicated interactive ‘island’ which invites customers to touch, smell and test products, the tables are a place for people to engage with store teams, discover new products and learn about The Body Shop Values.

International Brand Director, Ann Massal, says: “Pulse is a heartbeat in the community. It is where Beauty With Heart comes to life through our Community Fair Trade products, our passionate teams, and through our community and values walls which allow for consumer engagement and interaction.”

With commercial benefits, community benefits and the five core Values of The Body Shop in mind, the Pulse store is bursting with features that create a feel-good shopping experience on every level.