IPAD Giveaway!

Converse Back-to-School Bag Tips

With the new school year just around the corner, bag shopping has just been added to your to-do list and Converse got tips to make your shopping trip easier.

California Red Carry All - P 2,109.75

Gray Duffel Bag - P 1,509.75

Navy Chucks Shoulder Bag - P 1,039.75

California Red Carry All Small - P 1,379.75

Getting a new bag is not all about style. It’s also about functionality and durability. Are you the type to carry around your books by hand? Converse small bags are the perfect complement to carry around your other school necessities. Choose one with adjustable strap to customize to your desired length for comfort, and they add a touch of casual dressing to an otherwise usual school get-up.

Black Messenger Bag - P 1,389.75

Add captBlack Small Messenger Bag - P 1,369.75

Charcoal Gray Small Messenger Bag - P 1,509.75

Fennel Leaf Messenger Bag - P 1,609.75

Fennel Leaf Small Messenger Bag - P 1,369.75

Navy Messenger Bag - P 1,389.75

Phantom Small Messenger Bag - P 1,509.75

Pompeian Red Small Messenger Bag - P 1,369.75

Red Clay Small Messenger Bag - P 1,509.75

Vanilla Ice Small Messenger Bag - P 1,509.75

Wild Berry Messenger Bag - P 1,609.75

Wild Berry Small Messenger Bag - P 1,369.75

More notes than books? These Converse messenger bags can fit your notebooks and your everyday essentials comfortably. An adjustable strap makes it easier to switch from the laid-back hip-level bag to the more feminine waist-height bag placement. The Converse carry bag is a new offering this season, and it’s a nice alternative to a messenger bag. Be it small or medium, the bright shade of California red is a fresh pop of color against your school uniform.

Wild Berry Small Messenger Bag - P 1,369.75

Fennel Leaf Backpack - P 1,619.75

Jet Black Backpack - P 1,619.75

Pompeian Red Backpack - P 1,619.75

Wild Berry Backpack - P 1,619.75

Books and other heavy school things? No worries as the Converse backpacks are ready to take on the weight. Padded shoulder straps provide much needed comfort and roomy interiors can fit most if not all your school needs. Have PE classes? Then switch to a duffel bag for its bigger interior, multi-pockets and have the option to switch between hand-carrying it around or slinging it over your shoulders.

Whatever your school needs might be, the Converse back-to-school line is the perfect complement. Durable and functional, colorful and stylish, start your school year right with Converse. Don’t forget to like Converse Philippines on Facebook and drop by www.converse.com.ph.

GET LAUD End of Season Sale - Hurry!

GET LAUD, the quality ladies' apparel, makes use of the finest imported and trendy fabrics throughout all their creations. Stylishly cut and locally sewn, GET LAUD clothing not only gives superb comfort but makes its customers instant fashionistas as well. GET LAUD also won the "Marketing Excellence" Award for 2010 and the "Most Promising Retailer" Award for 2007 from the Ayala Malls. Consecutively, in 2005 and in 2006, GET LAUD received the "Seal of Excellence" Award as the "Best Spandex Apparel Retail Store" given by the National Shopper's Association of the Philippines and the National Shopper's Choice Awards.

To end the summer with a bang, Get Laud will be having an End of Season Sale, which will give its customers up to 50% off on selected items. The sale will run from June 1 - June 17, 2012.

Per DTI-NCR Permit Number 3315 Series of 2012.

Running Light with Converse

Gone are the days when running shoes are heavy but comfortable as Converse launches its new take on running shoes with the release of the Converse Auckland Racer Re-Mix.

A silhouette straight from the Converse extensive archive, the Auckland Racer gets refitted with new and updated materials and lighter outsole that brings both comfort and weightlessness together.

Backed with Converse quality and technology, the Auckland Racer Re-Mix is an all new running shoe is the brain child of Converse history and modern technology. Experience anew the Converse Auckland Racer Re-Mix at select Converse stores nationwide and selected official Converse retailers for the beloved classic Star Chevron logo. Like Converse Philippines on Facebook and drop by www.converse.com.ph for more Converse style


816212 Auckland Racer Re-Mix Ox

Phaeton Grey/Charcoal/White

Athletic Navy/Orange/White

Black/Varsity Red/White

Size: 7 – 11 Mens

P 3,990

Search for the next Wok-a-holic Kitchen Star

Electrolux gives 12 participants the chance to be part of a culinary boot camp and compete for the title of Wok-A-Holic Kitchen Star As part of its exciting list of activities lined-up in celebration of its 10th Anniversary, Electrolux is once again calling on all culinary enthusiasts as they launch the 3rd Wok-A-Holic cooking competition! With this year’s theme, Wok-A-Holic Kitchen Star, Electrolux is searching for 12 participants who will cook their way to the top and win the grand prize which includes a culinary scholarship from CCA Manila, an Electrolux kitchen showcase and gifts from this year’s Wok-A-Holic partners. Open to all amateur cooks, Wok-A-Holic will hold a Kitchen Star Boot Camp for its Top 12 participants featuring Wok-A-Holic judge and celebrity chef, Chef Bruce Lim as headmaster. In this 2-day boot camp, Chef Bruce Lim along with Chef Jonathan Bautista and Chef Rosebud Benitez will teach the 12 contenders kitchen tips and tricks as well as test their skills through various cooking challenges, to prepare them for the Grand Wok-A-Holic Cook Off. If you think that you could be the next Electrolux Wok-A-Holic Kitchen Star, like The Little White Book Facebook page and upload a photo of yourself cooking your favorite wok dish, attach your recipe, and share why you think you deserve to be one of the 12 contenders for the competition. Hurry as submission of entries is only until May 31, 2012! Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees. Share more of our thinking at electrolux.com.ph. Like us on facebook.com/thelittlewhitebook or follow us through twitter.com/ElectroluxPH.

Ipanema takes Go-Getters to the Urban Jungle

Last May 8, 2012 world-renowned Brazilian flip-flop brand, IPANEMA took style animals to an unforgettable experience out in the wild when it transformed the Bonifacio High Street into a mystical urban jungle where IPANEMA’s sassy new collection was paraded. 

The IPANEMA Urban Jungle Runway Show was a night of fun and true enchantment; a sheer moment to captivate the Metro’s style stars through fresh, animated pieces that capture that jovial spirit unique to the IPANEMA brand. True to the happy and exotic vibe of the beaches of Brazil the brand has been known for since it has established itself back in 1971, the IPANEMA designs featured a refreshingly distinct mix of bright colors adorning striking and bold prints as well as vibrant and unique design patterns.

The runway event witnessed the gathering of fiercest go-getters of the land. Popular celebrities and top models in the name of Enchong Dee, Phoemela Baranda, Ornussa Cadness, Mia Ayesa, Peter Norrdell, among others, graced the occasion and spiced up the night channeling their inner fashion animals. No other moment seemed more apt as the night was dedicated to unraveling the fabulous “fauna” of new IPANEMA flipflop styles through a numinous, story-telling fashion show featuring jungle creatures that embody the diverse tastes and characters of today’s stylistas.

What exactly unfolded during the roaring runway show? A jamboree of mystical animals which included the playful and graceful dolphin; the sleek and agile “Jacob” of the land: the wolf. Also making his regal presence felt was the king of the jungle, lion with its powerful and intimidating stance. Completing the fashion soiree was the vibrant and sophisticated peacock; the soaring eagle with its potent sexual energy; the meek and mild gazelle that represents those with laid back taste; the sexy and imperial snake; the eye-catching ostrich; the zebra which dons its uniqueness in every possible way; and the funny and quirky caterpillar, which transformed into a glamorous butterfly as its fellow animals strutted their way into the urban jungle, a place where there is boundless freedom to express one’s definitive flair and need for comfort. Indeed, it was a runway spectacle like no other.

The Urban Jungle Fashion Show is IPANEMA’s way of celebrating unique individuals who take on everyday determined to conquer the world and stand out. It’s a toast to go-getters who own their unique style and never compromise on getting what they truly desire.

IPANEMA has truly been a bastion for flipflops not only in Brazil, but around the globe as well. Its long history speaks not only of reliability and high quality performance and service, but of innovation, and continuous improvements in styles and designs as well.  These fab sandals pride themselves with the supreme ease and comfort they provide to every foot with soles that are sublimely soft and perfectly padded.

With this exciting event marking a new era in the brand’s history, we are invited to make our fashionable mark at the urban jungle and spoil our sole with IPANEMA.

For more information, visit the IPANEMA Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines).

Para’Kito™ All Natural Mosquito Protection

Natural and man-made calamities and disasters have plagued the world and new health threats are continuously emerging, but one alarming issue that has gained worldwide attention once again is the spread of mosquito-borne diseases such as Dengue, Malaria, and West Nile Fever from the traditional zones of the tropics to Europe and North America. Afflicting over 700 million people and resulting in millions of deaths annually all over the world, the danger posed by these diseases is such that they can no longer be ignored. 

Many have resorted to chemical short cuts and quick fixes to address the issue, but it was a group of French men who turned back to nature to find a long-term and ecological solution, and thus Para’Kito was created. 

Para’Kito is an all-natural anti-mosquito protection band and clip that’s easy to wear and stylish, that both adults and kids wear with pleasure. Using technology to understand nature, the Para’Kito solution is a patented device, proven to provide a strong and long-lasting protection against mosquitoes. In January 2012, Para’Kito became the first mosquito protection product to be approved as a medical device in the European Union and Australia.    

What makes it effective?

Tests conducted in a French national laboratory, which works closely with the World Health Organization, concluded that Para’Kito is a technological breakthrough in the domain of personal protection against mosquitoes. Testing done in other laboratories in Europe, Australia, and the USA further proved that Para’Kito is effective against Aedes, Anopheles, and Culex the three main species of disease carrying mosquitoes.

Unlike other mosquito repellants, Para’Kito uses a proprietary combination of seven natural essential oils - Lavendula, Geranium, Citronella, Maritime Pine, Patchouli, Clove, and Peppermint. These oils are sourced from around the world, blended in France, and impregnated into the replaceable pellets using a patented technology that assures long-lasting effectivity despite the natural volatility of these oils. The combination of the seven essential oils creates a complex veil of molecules that mosquitoes are unable to see through or adapt to. In the case of chemical-based alternatives, mosquitoes eventually adapt to the solution and evolve into a stronger breed. A vicious cycle is created, each time requiring a stronger, and most likely a more hazardous formula to combat a new strain.

While other repellants and devices count their effectivity in hours, each Para’Kito pellet is 100% efficient for 24 hours a day for 15 straight days.

How Safe is Para’Kito?

With all the talk about DEET over the past few years, more and more people are becoming aware of the serious danger this hazardous chemical poses.

Using all-natural ingredients, Para’Kito is safe for all ages. Para’Kito is hypoallergenic and non-toxic, being DEET and chemical-free. It is recommended for individuals susceptible to skin allergies and irritations, as the pellet does not come into contact with the skin.

It’s effective. It’s Safe. What Else?

Para’Kito is an anti-mosquito protection device not a mosquito killer. What most people don’t realize is that mosquitoes play an important part in the ecosystem, plant pollination being one of their least understood activities. Para’Kito is a symbol of commitment to providing a sustainable solution to the alarming situation by working with the environment, while nurturing and protecting it at the same time.

You can trust Para’Kito to work every time and all the time no matter what. It’s sweat- and water-proof, and effective in all climates, giving you no reason to be without it.

Gone are the days of sticky lotions, unsightly sticker patches, smoky chemical mosquito coils, and bug sprays. Para’Kito is not only the most long-lasting and safe anti-mosquito protection device available, but also the most stylish and easy to wear in the market. Choose from Para’Kito’s wide range of color and graphic bands and clips that you can mix and match for any occasion.

So go ahead and live a life without fear or worry of mosquitoes. Soak up the sun, go on an adventure, and be spontaneous! It all begins with Para’Kito.

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Para’Kito is exclusively distributed in the Philippines by Red Herring Distribution Company, Inc.:

JADC Compound, #7 E. Rodriguez Ave Jr. Bagong Ilog, Pasig | (+632) 477.9633.

To know more about the Para’Kito lifestyle, like us on Facebook and follow us on Twitter:

 ParaKito Philippines

 @ParaKito_PH

Make sure to get your genuine Para’Kito color bands, clips, and refill pellets at our over 130 retail partners nationwide.