Monday, October 22, 2012

Rags2Riches (R2R)

About Rags2Riches, Inc. (R2R)
R2R is a for-profit social enterprise based in Manila, Philippines, creating eco-ethical fashion and home accessories out of upcycled scap cloth, indigenous, and organic materials by working with artisans from community-based enterprises across the country. To know more about RIIR’s products and social statement, log on to

About the Designer:
Amina Aranaz- Alunan is a Filipino bag designer and School of Fashion and the Arts (SoFA) co-founder. She graduated Cum Laude from Instituto Marangoni in Milan and returned to Manila to build the family bag brand, Aranaz. She was awarded by Philippine Daily Inquirer’s Super as the designer of the Year for 2006 and was nominated in the Accessories Designer of the Year category at the Mega Fashion Awards 2007. She is also a member of the Fashion and Design Council of the Philippines (FDCP). Known for her fralir for fashion, she is also often cited as one of Manila’s style icons. Amina Aranaz-Alunan and her mother Becky Aranaz, greatly contributed to Rags2Riches’ growth as a more sustainable social business enterprise. Amina also supported the Rags2Riches women with skills training through her School of Fashion and the Arts, or SOFA Manila.

RIIR by ARANAZ - Holiday Collection 2012

 Style icons and fashion enthusiasts converged at the North Court of Rockwell Center’s Power Plant Mall in Makati City for the Rags2Riches (RIIR) by ARANAZ Holiday Collection 2012. Entitled “Nudos,” the Spanish translation for “knots,” the second collaboration of RIIR and ARANAZ exudes boldness and enduring elegance. Created by one of the most respected and in-demand homegrown designers today, Amina Aranaz-Alunan has raised the fashion ante by making eco-ethical style an in-trend fashion statement.

“The Nudos collection is handwoven by our Rags2Riches Cooperative in Payatas and assembled by our in-house workshop.  All knots for this collection, which are new artisan techniques introduced by Amina specifically for these bags and accessories, were handmade in our in-house workshop by our highly skilled, full-time artisans.  Our hope is that with the success of this collection, these beautiful fashion accessories and new artisan skills can be extended to all Rags2Riches communities,” said Reese Fernandez, president for Rags2Riches.

RIIR artisans are known for their weaving skills primarily using upcycled scrap fabric. The versatility of the fabric lends itself nicely to different textures and techniques. For the RIIR by ARANAZ collection, designer Amina Aranaz-Alunan was inspired to play around with various kinds of knots, a new technique which introduced a different texture to the stylish pieces.
“I had a book about making knots and decided to play around with the scrap fabrics,” shared Alunan.

RIIR’s collections have captured the attention of the fashion world since it launched eco-ethical style in the Philippines in 2007. It has gained a steady following among fashion cliques in Manila, Asia and Europe, with illustrious personalities being seen donning an ensemble with an RIIR piece.

RIIR and ARANAZ sets the trend for bags and accessories
A visually stimulating art installation was the backdrop for the latest line of must-have bags and accessories from RIIR and ARANAZ. Guests also marveled at the haute couture gowns provided by Tina Daniac, while music by internationally- acclaimed violinist Coke Bolipata and pianist Jourdann Petalver created the ambient mood during the exclusive black and gold affair.

Noteworthy about the RIIR and ARANAZ holiday collaboration are the sumptuous colors and intricate weaving techniques that were highlighted in all the accessories. The adherence to eco-ethical style makes every RIIR accessory one-of-a-kind. Stand-out pieces in the RIIR by ARANAZ Nudos line include the “Amara,” a braided clutch with wooden frame accent, removable antique chain strap and magnetic closure; “Lazada,” a molded clutch in abaca with braided trim detail and knotted cotton flap with magnetic closure; “Sobre,” an envelope clutch in x-small basket weave, jute flap and knotted braided accent with interior pocket; and “Cartera,” a purse in knitted cotton x-small basket weave, knotted ball puller and cotton lining with interior pocket. “Pulsera,” a cuff bracelet with knotted braid accent and vachetta leather with golden snap closure, simply commands attention. “Lazo,” a necklace with three cotton knot pendants, braided cotton strap with braided string, antique chain and suede string accents, is reminiscent of vintage sophistication. “Cuello,” a knotted cotton braid choker with braided string, antique chain and suede string strap, transcends the unique balance of restraint and innovation.

“RIIR by Aranaz Nudos Holiday Collection is an audacious attempt to bring fashion forward. Each stylish piece is unique and exquisite. It speaks to the chic, independent, elegant and empowered women of today who embody the eco-ethical lifestyle,” said Fernandez.

RIIR by ARANAZ Nudos Holiday Collection was presented by RCBC Diamond MasterCard, Visual Mannequin Solution (VMS) and Power Plant Mall.

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Sunday, October 21, 2012


Big Munch Corn Chips has been launched in the market to satisfy the snack craving of those who have a big appetite. With the big serving size of BIG MUNCH available in 110g and 28g, you wont go hungry with every bite. It's perfect for sharing for the whole family or barkada.

Available in three different flavors:

                                Indulge in the savory flavor of BARBEQUE in every bite!
                     Taste the TORTILLA CHIP flavor topped with delicious melted cheese!
Get that extraordinary spice from the BLACK PEPPER flavor!


Bite into the crunchy wafer goodness of Choco Mucho topped with caramel, rice crispies and coated with rich chocolate, The whole family will surely love.

The latest Choco Mucho flavor-- and our favorite too!  Choco mucho Cookies&Cream

Other Choco Mucho Flavor that will make you want more:

Dark Chocolate

Milk Chocolate

Peanut butter

White Chocolate


Choco Mucho Online Promo

Choco Mucho is giving away limited edition Choco Mucho Cookies & Cream Pillows and Choco Mucho gift packs for the lucky winners of the "I WANT YOU SO BAD" promo.

How to join?  Participants must submit a photo of themselves showing how bad they want a Choco Mucho.

Promo period is from September 7 to October 12, 2012

For more information, visit the promo at

Tuesday, October 2, 2012

Max’s Junior Master Chef Party Theme

Gone are the days when birthday celebrations simply required buying your classic chocolate-layered cake and a bunch of brightly-coloured balloons. From princesses to super car racers, birthday party themes can be as adventure-filled as you can stretch your imagination. Planning the perfect party only needs a little inspiration and of course, a little outside help.

This is exactly what Max’s Restaurant brings to the table when it decided it acquire the license for Junior Master Chef - a stroke of brilliance to help create the most exciting and unforgettable celebration for young Max’s enthusiasts. Like its adult counterpart “Master Chef,” Junior Master Chef is a successful reality cooking show that has gained a steady following all over the world. Junior Master Chef features kids who have the ability and passion for cooking.

Whipping Up the Most Exciting Birthday Bash at Max’s
Taking inspiration from the Filipino’s inherent value for family relationships, Max’s Junior Master Chef seeks to nurture every child’s love for cooking and appreciation for food. With Max’s Junior Master Chef, birthday parties will never be the same again!

“Kids learn best when they are having fun. With Max’s Junior Master Chef, we did not only infuse learning into a party concept, we also provided the key elements for fun and quality family time. Our vision is to create a one-of-a-kind experience that will forever be etched in the hearts of kids and their families who will celebrate at Max’s,” shared Bobby Simborio, Corporate Media and PR Manager for Max’s Group of Companies.

It’s time to don the toque and apron, and start whipping up the most delicious Max’s Junior Master Chef creations. The recipes are easy, absolutely yummy, fun to make, and even more enjoyable to share with kids, parents and friends!

Filipinos can count on the first-rate amenities and package inclusions, like tarpaulin banners, venue decors, party invitations, balloons, cake, party hosts, kiddie tables and chairs, games, prizes, loot bags and course, sumptuous food! Max’s takes all the worries away from parents by incorporating their passionate service into every birthday celebration.

A Timeless Tradition
While Max’s Junior Master chefs enjoy their culinary adventure, Max’s kitchen is bustling with activity all day long. Smiling servers come out with tray after tray of Max’s world-famous fried chicken that is, simply put, ‘sarap-to-the-bones.’

No celebration will be complete without a hefty serving of classic Filipino dishes that perfectly complement Max’s iconic fried chicken. Dishes like Pancit Canton, Kare-Kare and Crispy Pata continue to delight diners, regardless of their age.

At Max’s, food is not the only indulgence. There’s laughter that always resonates in every function room and dining hall. “Max’s is about a timeless tradition that links Filipino families together. We are stewards of the countless stories that we have shared with our guests. Our commitment is to continuously build the most unforgettable memories for every Filipino who will celebrate at Max’s,” Simborio said.

Get inspired with this exciting and exclusive tie-up with Junior Master Chef. Experience the most unforgettable birthday celebration for your little master chef.

About Max’s Restaurant
Max’s, one of the country’s leading fast-casual dining restaurant traces its roots to a family’s generosity and passion for good food. Max’s, “the house that chicken built,” continues to innovate and expand worldwide with plans to open branches outside the United States. Today, Max’s Restaurant has established itself as a household name, an institution, and a proud Filipino tradition, zealously upholding the values passed on from its early beginnings in 1945 to the present –day generation of food aficionados. Learn more about Max’s by logging on to Sign up for Max’s Facebook fan page to learn more about the Filipino’s most loved brand.

29 September 2012: Junior Master Chef Pinoy Edition Party Theme @ Max's Sct Tuazon Quezon City.

My Li'l Chef Matty 

My 2 kiddos who enjoyed the party so much!

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Tropicana Creates Coconut Craze with Tropicana Coco Quench

TROPICANA has spurred the hype for coconut water in the Philippines with its new breakthrough drink, Tropicana Coco Quench. 100% fresh and made from real coconut water, Tropicana Coco Quench is touted as the new, must-have drink for health and lifestyle enthusiasts of all ages.
“The upsurge in demand for coconut water is remarkable. This phenomenon has drawn global attention to the Philippines as one of the leading sources of coconut water in the world. Tropicana Coco Quench leverages the expertise of Tropicana to come out with a revolutionary product from locally-grown coconuts that addresses the need for better and healthier choices for consumers,” shared Partho Chakrabarti, president for Pepsi-Cola Products Philippines, Inc. (PPCPI).

A Hip and Healthier Lifestyle from Tropicana
Tropicana Coco Quench brings the natural goodness of coconut water closer to local consumers, infusing “fun” and “freshness” into the lifestyle of Filipinos. Coconut water is known for containing electrolytes similar to the human plasma, making it naturally hydrating with less sugar and calories. Coconut water is also a rich source of iron, calcium and magnesium. It has 4 times higher potassium content than bananas. The regular drinking of this amazing juice from nature can significantly help reduce food cravings and flush out toxins to boost health and aid in weight loss. It’s the perfect drink for consumers who lead an active lifestyle, like super model Charo Ronquillo who was aptly chosen as the brand ambassador for Tropicana Coco Quench.  A homegrown beauty, Ronquillo has walked the runway at prestigious New York and Paris fashion shows. She has appeared on the cover of international fashion and beauty editorials like Vogue, Marie Claire, Elle, Cosmopolitan and Glamour. Active, healthy and beautiful, Ronquillo embodies the Tropicana Coco Quench lifestyle.

All-natural and Fresh-sealed
Tropicana Coco Quench is the first locally-produced drink with an 8-month shelf life. It capitalizes on the advanced technology of Tetra Pak packaging to replicate the protection of coconuts. This allows Tropicana Coco Quench to stay fresh as the real fruit without the need for preservatives and added flavours. It is also the only drink that utilizes a hip, octagon-shaped packaging for easier grip. 

330 ml pack
1 Litre pack
The 330 ml pack comes with a pull-tab mechanism and enables consumers to conveniently drink the coconut water straight from the pack. This healthy refreshment can be consumed for only Php30.  Perfect for sharing with friends and family, Tropicana Coco Quench is also available in a 1 Litre pack with a reclosable and 100% resealable cap.

PCPPI brings a strong portfolio of exciting beverage products for the Philippine market with the launch of Tropicana Coco Quench.  Other brands under PCPPI include Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, and Premier.

About Pepsi-Cola Products Philippines, Inc.
Pepsi-Cola Products Philippines Inc. is the exclusive bottler of PepsiCo beverages in the Philippines, with a relationship spanning 65 years. Lotte Chilsung, one of the biggest beverage companies in South Korea, is the lead shareholder of PCPPI as an independently-listed company and co-manages it with PepsiCo. PCPPI manufactures and sells well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, and Premier. It has established manufacturing facilities across the country, serving at least 440,000 outlets and providing employment through its extensive distribution network. PCPPI was awarded “Pepsi Bottler of the Year – Asia” in 2006. To learn more, please visit us at

27 September 2012; Manila: The launching of TROPICANA COCO QUENCH hosted by Borgy Manotoc.

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