Monday, June 18, 2012

Bringing natural health to the world—one juicer at a time

The overall idea is to bring health and good life to as many people in the world as possible, and this company is definitely on the right track.

Hurom (“human” and “rom” which means “beneficial” in Korean) L.S. Ltd., which was formed more than a decade ago, commits itself to the research, development and well-being of human life through its “juicers” and “juice extractors.”  And this commitment through its juicer product like the new “Hurom Slow Juicer” that has already reached other parts of the world like Japan, China, the USA and in other countries in Asia and Europe, is finally here in the Philippines.

Introduced today during the Philippine International Food and Beverage Expo (PIFBEX) held at the PICC Forum 1-3 in Pasay City, the “Hurom Slow Juicer,” distributed here in the Philippines by Zinven International Corp., is another of Hurom L.S. Ltd.’s innovative kitchen appliances that employ cutting-edge technology that resulted from the company’s extensive research and development (R&D) efforts.

Part of the “Hurom Slow Juicer’s” unique and distinct characteristics is that it uses its patented “Low Speed Technology System” or LSTS. Compared to other traditional juicers that has high-speed motors and sharp cutting blades, the “Hurom Slow Juicer” and LSTS gently presses (not crushes) the fruit to extract all the fruit’s or vegetable’s natural juices without losing valuable nutritive value like vitamins, minerals, live enzymes and most of all, its taste.

“People are now very much aware of ‘going back to nature’ particularly in terms of food consumption and that the way to preserve health is to consume as much natural food as possible. Our objective is to provide a product that answers the needs of people with regard to ‘natural’ food and we know that the ‘Hurom Slow Juicer’ is that product,” explains Kim Young Gi, Chairman of Hurom L.S. Ltd. and is regarded as the “Father of Juicing” in Korea.

Hurom, according to Chairman Kim, will continue to develop the right kitchen appliance that places high regard on human health, and continuously try to develop more products that effectively connects nature to human life, hence the meaning of Hurom. “We like all our products to be very beneficial to human health and we will not stop in researching and developing more technologies to help make more people live healthier lives.”

Proof of this continuing effort to come up with even better products is Hurom L.S. Ltd.’s pending patent applications and values innovations in more than 40 countries in the US, Japan, China and Europe.

And its innovative products and extensive experience for more than 3 decades in juice extraction and slow juicing in Korea were recognized by international award-giving bodies and in global invention exhibitions like the 2010 Swiss Geneva Salon International Des Invention and the 2010 Pittsburgh International Invention Fair (INPEX) where it won the gold medal. It even got a KOTRA (Korea Trade Investment Promotion Agency) Seal of Excellence in Korea, a mark of quality, high technology and trustworthiness.

 “At Hurom,” he said, “we will continue to aspire to become an innovator in espousing a new kitchen culture, a leader in manufacturing technologically-advanced kitchen appliances that are accessible and affordable to more people all over the world, and an effective company where workers perform in a working environment based on teamwork, creativity and total harmony in order to make customers happy.”

The revolutionary Hurom Slow Juicer is available at Rustan’s department stores and is distributed in the Philippines by Zinven International Corp. For more details about the Hurom Slow Juicer, visit

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