Last May 8, 2012 world-renowned
Brazilian flip-flop brand, IPANEMA
took style animals to an unforgettable experience out in the wild when it
transformed the Bonifacio High Street
into a mystical urban jungle where IPANEMA’s sassy new collection was paraded.
The IPANEMA Urban Jungle Runway Show was a night of fun and true enchantment; a sheer
moment to captivate the Metro’s style stars through fresh, animated pieces that
capture that jovial spirit unique to the IPANEMA brand. True to the happy and
exotic vibe of the beaches of Brazil the brand has been known for since it has
established itself back in 1971, the IPANEMA designs featured a refreshingly distinct mix of bright colors adorning
striking and bold prints as well as vibrant and unique design patterns.
The runway
event witnessed the gathering of fiercest go-getters of the land. Popular
celebrities and top models in the name of Enchong
Dee, Phoemela Baranda, Ornussa
Cadness, Mia Ayesa, Peter Norrdell,
among others, graced the occasion and spiced up the night channeling their
inner fashion animals. No other moment seemed more apt as the night was
dedicated to unraveling the fabulous “fauna” of new IPANEMA flipflop styles through
a numinous, story-telling fashion show featuring jungle creatures that embody the diverse tastes and
characters of today’s stylistas.
What exactly unfolded during the roaring runway show? A jamboree of
mystical animals which included the playful and
graceful dolphin; the sleek and
agile “Jacob” of the land: the wolf.
Also making his regal presence felt was the king of the jungle, lion with its powerful and intimidating
stance. Completing the fashion soiree was the vibrant and sophisticated peacock; the soaring eagle with its potent sexual energy;
the meek and mild gazelle that
represents those with laid back taste; the sexy and imperial snake; the eye-catching ostrich; the zebra which dons its uniqueness in every possible way; and the
funny and quirky caterpillar, which
transformed into a glamorous butterfly as its fellow animals strutted
their way into the urban jungle, a place where there is boundless freedom to
express one’s definitive flair and need for comfort. Indeed, it was a runway
spectacle like no other.
The Urban Jungle Fashion Show is IPANEMA’s way of celebrating unique
individuals who take on everyday determined to conquer the world and stand out.
It’s a toast to go-getters who own their unique style and never compromise on
getting what they truly desire.
IPANEMA has truly been a bastion for flipflops not only in Brazil, but
around the globe as well. Its long history speaks not only of reliability and
high quality performance and service, but of innovation, and continuous
improvements in styles and designs as well. These fab
sandals pride themselves with the supreme ease and comfort they provide to
every foot with soles that are sublimely soft and
perfectly padded.
With this exciting event marking a new era in the brand’s history, we
are invited to make our fashionable mark at the urban jungle and spoil our sole
with IPANEMA.
For more information, visit the IPANEMA Philippines official Facebook
fan page (www.facebook.com/IpanemaPhilippines).